2017 has continued the hype of fitness, evolving the health and fitness sector into a multi-million industry, with no signs of stopping. There are now more choices than ever available for new beginners to fitness fanatics, with classes, facilities and trainers catering to a variety of abilities and interests of end-users. The opportunity to pick and choose your fitness regime has resulted in more and more people focusing on their health and may be the beginning of a much healthier society as a whole. So, what’s happened in 2017 that has been so monumental to the fitness world? We take a look at the year, looking at the emerging trends and predict what this could mean for the future of our physical health.
The fitness industry is now catering for clients of all budgets, with affordable memberships available for those who want to watch the purse strings, as well as the extra pounds! There is still a high demand for luxury gym facilities and personalised service for those who want to splash the cash when it comes to their fitness regimes- however, recent developments that we highlight further in the feature could see the industry steering away from this! 2017 has only highlighted the vast difference between the two options and the different client bases.
Low-cost chain gyms are offering potential clients attractive prices, as well as added benefits, to join their establishment. 2017 has introduced the pay-as-you-go memberships that allow the customer to have more control of how much money they are spending on their fitness- which has proved beneficial for both parties. Additionally, they allow users to participate in group classes as part of their memberships, a popular option for gym-goers this year.
Whilst at the other end of the market, influencers in the health and fitness industry, whether they are personal trainers, physiotherapists or nutritionists, are able to charge much more for their services in comparison to previous years; this is predominantly a result of the demand for their expert services and the desire of the end-user to achieve the results highlighted by their clients in social media posts. So, the main question is, why are you going to the gym and how much are you willing to pay?
Group classes have increased in popularity in recent years, possibly being a direct result of not being able to find personalised trainers at an affordable price. In previous years, the concept of group fitness classes brought up the images of legs, bums and tums or Zumba classes, and these were not everyone’s cup of tea!
The concept of group classes, however, has evolved over the last couple of years to accommodate a range of interests and abilities, either in specialist centres or at public gyms, which is ideal in allowing for a more comprehensive fitness routine. One day you could be enjoying the relaxing stretches of yoga and the next you could be drenched in sweat from the spinning classes; the luxury of these classes is that you can plan a timetable of activities to suit you. We can only expect the range of classes that are available to expand to suit everyone’s needs and goals.
Technology that tracks your progress has become increasingly essential for many during their fitness activities. Wearable technology, such as sports watches, allow us to monitor both our physical and mental health in a much more convenient way. They track everything from hours of sleep to the number of calories burnt, amongst other metrics, so that we can check our daily performances through stat reports and allow us to adapt our routines accordingly. We can expect the technology and programs available to expand as the market grows.
Perhaps one of the most fundamental changes for 2017 is public expectations of how fitness regimes will work for them. The public is now rejecting brands that cannot prove the before and after pictures used in their advertising and social media marketing. Additionally, physical appearance is not enough anymore to convince users to partake in a certain fitness regime or use a sports product, they need more information to make a considered decision on whether the said product or routine will be beneficial to them. The public is demanding to know more, such as will this help me sleep better, be less stressed, less moody, healthier and sustainable. In 2017, we have all realised just how being physical can benefit our mental health too. We can expect that as the public becomes more aware of the importance of mental health that it will play a big part in our routines, ultimately trickling into our fitness routines and our performance trackers.
We are not Limited by Distance
Even though the internet had been around years, the health industry is only just catching up. Online coaching is becoming an exciting opportunity for everyone to get involved in classes, stopping distance or embarrassment becoming a deterrent in participating in a fitness class.
Online classes are now available on a daily basis, providing consumers with greater choice than just what’s on at the local gym. The added benefit of training this way is a cheaper price for the end-users, due to the lower overheads experienced by these companies. We can only expect this type of training to grow in the years to come, with more companies and trainers coming on the scene to offer us the best in at-home training courses.
The Need for Balance
HIIT (Highly Intensive Interval Training) has become a popular fitness method for many gym-goers to keep fit. It allows people to fit an intense work-out over a short time, like a lunch break, which is particularly great for those with busy schedules. However, one thing that has been ignored with HIIT is the risk of over-exertion and injury. Whilst injuries can be managed through proper pre and post-workout routines, as well as being prepared with injury treatments such as blister plasters and ointments and cooling aids such as achillies tendinitis pain relief; the stark reality is that people need to be more strategic with their fitness routines to avoid the risk of continually hurting themselves. Essentially, HIIT sessions need to be mirrored by other types of exercises and practises to avoid injuries, such as lower intensity cardio and meditation, to allow the body to recover, repair and perform at its best. It will, therefore, be no surprise if the fitness industry begins to marry types of exercises together to help advise end-users into more productive routines.
Here are just a few trends that have fit the fitness industry this year. What trends do you think we will see in the future of fitness? Let us know on our social media accounts- we’d love to hear your thoughts!